Stuart Spiteri Head of Media Platforms, Asia Pacific, Google Discusses Ad Exchange Growth And Increasing Publisher Yield Across The APAC Region

Stuart Spiteri Head of Media Platforms, Asia Pacific, Google talks about the growth in Ad Exchanges across the APAC region, how agencies, advertisers are getting on board and how automated buying can increase publisher yield up to 188% more than using traditional sales channels.
Can you give an overview of your role and remit within Google APAC?
I am responsible for the Google suite of technology products that agencies use to plan, buy, optimise and report on their display advertising here in APAC. My goal is to partner with agencies to help them deliver the best results for their advertiser clients through the use of Google tools.

Read Stuart Spiteri’s Interview In Full On ExchangeWire APAC...