Travis Johnson, Head of Cadreon Australia Discusses The Cadreon Launch, How Being DSP Agnostic Means Better Data Integration & Initial Results Are Showing A 20% – 30% Lift In Performance

Travis Johnson is Head of Cadreon Australia. Here he talks about the launch of the Cadreon online performance platform, the benefits of being DSP agnostic and how data integration and sharing between DSP’s allows them to leverage first and third party data sources for advertisers.
He also shares results from ZUJI, Hyundai and L’Oreal and discusses how Cadreon is driving 20% – 30% increased performance, while in some cases, also delivering higher value customers and larger average purchases.
Can you give an overview of Mediabrands and the Cadreon online performance platform offering in Australia?
Mediabrands is one of Australia’s fastest growing media communications groups. The business includes major media communications agencies Initiative and UM, MagnaGlobal (investment intelligence), Reprise Media (search and social media), Orion (barter), Ensemble (branded entertainment), and Mediabrands Analytics. Mediabrands Australia has 332 employees and offices in Sydney, Melbourne, Brisbane, Canberra and Perth. The company is headed by Executive Chairman Henry Tajer.

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