Vicki Lyon, Managing Director, SpotXchange Australia & APAC On Video Ad Marketplaces, Private Exchanges & How Mobile Video Advertising Will Soar In APAC

Vicky Lyon, SpotXchange’s Managing Director Asia Pac discusses their recent launch and about wanting to become the go-to video ad marketplace in Australia and the APAC region.
Lyon gives an overview on Australia’s current market size and how APAC, being the most connected region in the world, means online video advertising will continue to soar and key growth drivers will be the expansion of 3G networks making mobile TV and mobile video services a reality.
Could you give an overview of SpotXchange and its offering and growth strategy for Australia and the wider APAC region?
SpotXchange is a one-stop shop for advertisers, ad networks, DSPs and trading desks, offering a simple and powerful marketplace of high quality video ad inventory that performs.

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