Keiichi Tezuka, President & CEO of IponWeb Japan & Derek O’Neil, Chief Business Development Officer, IponWeb, Discuss IponWeb Japan’s Success, Rapid Adoption of RTB & Trends In The Japanese Ad Exchange Marketplace

Keiichi Tezuka is President & CEO of IponWeb Japan and Derek O’Neil is Chief Business Development Officer for IponWeb, here they discuss IponWeb Japan – the joint venture between D.A.Consortium Inc.’s consolidated subsidiary, PlatformOne and IponWeb Holdings. They talk about the uniqueness of the Japanese market, the ‘astonishingly fast’ adoption of RTB and the dynamics and challenges of the Japanese market. They also highlight a move into the Chinese market is part of IponWeb Japan’s plan.
Can you give an overview of IponWeb Japan its offering in Japan and the wider APAC region?
IponWeb Japan is a joint venture between DAC’s consolidated subsidiary, Platform One and IponWeb Holdings.
The primary focus for IponWeb Japan is to be the in-market client facing organization for IponWeb, initially focused on Japan, and later China.
IponWeb itself is a technology vendor, offering solutions engineering primarily for display media trading systems, both for selling media businesses and for media buying businesses.

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