Measurement & Attribution Panel, ATS London

These are the highlights from the recent ATS London Measurement & Attribution panel. Leading the discussion is Jon Barron, CRO and Co-Founder, Tagman. Here he discusses the particulars of attribution modelling, the key role played by analytics in overall media buying mix and the metrics around measurement in the display channel with panel members: Brad Terrell, Netezza; Samuel Watts, Starcom Mediavest; Ciaran McConaghy, Fabric Worldwide;
and Gustav Von Sydow, Burt.