ATS London: How Data and Technology Are Affecting Change in Advertising

ATS London returns to the BFI on September 18th. The line up and planned content is more expansive than ever. Aligning itself to the major developments seen across the data-driven ecosystem in the last 12 months, the first major panel discussion truly reflects how the real time industry has matured since last year.
For this C-level premium panel we are assembling one of the largest publishers globally, one of the most scientific and data-driven advertisers in the industry and arguably the most strategic global digital CEO in in our space, to talk simply about “how data and technology is affecting change in advertising”. This expert panel will be moderated by Erich Wasserman, Co-Founder and GM EMEA, MediaMath.
Representing the publisher is Curt Hecht, Chief Global Revenue Officer, The Weather Channel Companies
Not only is the The Weather Channel one of the largest global publishers with a MASSIVE, multi presence, it is also one of the most innovative media companies when it comes to leveraging the power of data and technology to deliver innovative, engaging user experiences.
If publishers want a blue print on how to successfully navigate the programmatic era, across multiple screens, you need to see this session.
Representing the advertiser is Sean Cornwell, MD eHarmony.
eHarmony are one of the most data driven advertisers globally. With a long established big data practice (they were one of Netezza’s first clients), they employ hundreds of leading data scientists to execute their core value proposition, algorithmically matching people to one another in terms of their compatibility across 29 different dimensions. eHarmony wrote the rule book on how to leverage data and technology and will offer great insight into how this shapes their business and marketing efforts.
Finally we will have Anthony Rhind, Co-CEO Havas Digital, representing the agency perspective.

Anthony is widely considered one of the most informed operators, globally, within digital advertising today. He will be bringing his unique perspective on what is currently missing from the programmatic industry and how agencies globally are adapting to the data and technology driven ad ecosystem.
ATS this year has created an exec driven platform for the three most important constituents of the industry (the publisher, agency and advertiser) to deliver what promises to be one of the most intelligent conversations you’re likely to see anywhere, focusing on the future of advertising.
If you want your dose of “brand” and “premium”, ATS has even created an entirely new content tract dedicated to the subject, brought to you by Comscore. In fact 1/3 of the conference is focused on the programmatic premium opportunity.
And in case that wasn’t enough, check out the full list of speakers here. Our keynotes for the day include the biggest names in ad technology:
– Neal Mohan, VP of Display Advertising, Google
– Dr. Boris Mouzykantskii, Founder, Chief Executive Officer & Chief Scientist, IPONWEB
– Mike Nolet, CTO & Co-Founder, AppNexus
– Frank Addante, Founder & Chief Executive Officer, Rubicon Project
Early bird tickets are now available on the ATS London site.