The PostView: Will Losing The "B" In RTB Save Display?
The PostView is a new coulmn written by senior execs working in the European online advertising industry. I’ve been meaning to write this po...Read More
Why An Independent Buy-Side And A Sell-Side Makes Sense… For Both Sides
There has been a lot of discussion of late about convergence between the buy and sell side – with a number of large players trying to build ...Read More
DataXu Buys Mexad In European Land Grab; And Why #1 Rating In Forrester Means Very Little To Anyone In Europe
ExchangeWire respects press embargoes. If we are asked to keep “scthum” on a story, we’ll respect the wishes of the companies and individu...Read More
Jeff Wood, CEO Of aiMatch, On Being A Sell-Side Ad Serving Yield Management Platform, Simulation-Based Forecasting, Data Visualization & Recent Deal With CyberWing Japan
Jeff Wood on aiMatch , its presence in the Australian and wider APAC region and its sell-side ad serving platform for display, mobile, video...Read More
Panorama Du Marche De La Publicite Digitale En France: The Evolving French Display Eco-System
ExchangeWire is partnering with Ratecard.fr to bring readers some high-level overview on the French market in 2012. The first of these sp...Read More
What Sells Best to Microstock Agencies
When we look back at 2011, and forward into 2012, the photos that seem to sell best and will likely continue to sell better than others has ...Read More
What’s Selling Now: Travel Writing in 2012
At the start of the New Year, I like to take a look back to see what worked in 2011 and what changes we might need to make to our writing an...Read More
International Living Magazine Wants Your Photos and Short Travel Articles
International Living Magazine wants your photos. Their “Window on the World” section lives toward the back of each issue and is one of the ...Read More
Top Seven Trips in 2012
Every year, at the start of the year, I ask freelance travel writer Steenie Harvey to compile a list of her favorite travel destinations for...Read More
Please, Not Another Prediction List: 5 Things In European Ad Tech That Will Be Hard To Miss In 2012
It’s probably the last thing you want to be seeing on your first week back: namely, another prediction list for 2012. But given that 99.5% ...Read More
Women: Hide Your Camera Manual In The Bathroom
This is a bonus holiday tip… It’s one I stole from an attendee at our last big photography event in Portland, OR… She said that the best thi...Read More
Try This Photo Challenge At Home…
When I asked professional photographer Rich Wagner what he liked most about being a photographer, he sent me the below photo challenge that ...Read More
Mike Peralta, MediaMath’s Chief Revenue Officer, On Moving Into The APAC Region – Japan, SE Asia & Australia
As the market matures in APAC, tech vendors like MediaMath are looking to help brands and agencies trade in the new data-driven advertising ...Read More
Episode 12 TraderTalk: Europe's Definitive End-Of-Year Review
Season’s greetings, listeners. Today TraderTalk looks at the 2011 year in full – with some perspective on possible trends in 2012. This ed...Read More
How to Sell Your Travel Photos in Coffee Shops: Day 4: Photo Expedition in Bali, Indonesia
Bonnie here, coming to you on the last day of our photo expedition in Bali. I can’t believe how much we’ve done and learned in just five day...Read More
How to Make People Disappear in Photos: Day 3: GEP Photography Expedition in Bali, Indonesia
Bonnie here again, writing to you from our photo expedition in Ubud, Bali. Today we got up early to visit Besakih — the most important templ...Read More
How to Photograph Performing Art: Day 2, AWAI Photo Expedition in Bali, Indonesia
In Bali, men and women will often wear a Western-style shirt on the top and a traditional sarong on the bottom, like our guide Wayan: Certai...Read More
A View From The European Sell-Side: A 2011 Retrospective & A Look To Some Trends In 2012
Joëlle Frijters is CEO of Improve Digital. Here she gives her retrospective on 2011 – as well as listing 5 key trends for 2012. “Call it Pr...Read More
How to Focus Better with Your Camera: Day 1, Photo Expedition in Bali, Indonesia
Veiled in jungle vines and moss, scattered with mysterious temples and pools, humming with insects and, some say, powerful energy… The Sacre...Read More
November Winners: Homecoming
This month’s Photo Challenge theme is “Whiten Up.” You can enter to win on our website . Today we’re announcing the winners of November’s Ph...Read More
ATS London Fireside Chat: Display, The Bigger Picture
Yet another video from the recent ATS London event. This time we have Jason Kelly, Chief Revenue Officer at Admeld, speaking to Anthony Rh...Read More
Bharad Ramesh, Regional Executive Director, Strategic Operations & Trading, Asia, Starcom Mediavest Group On The Evolving Media Buying Landscape in APAC
Bharad Ramesh is the Regional Executive Director, Strategic Operations & Trading, Asia for Starcom Mediavest Group. Here he discusses h...Read More
December Photo Challenge Theme: Whiten Up
I’m in Paris this week, doing my best to take in the city one last time before the new baby comes in February. On one hand, it’s not easy be...Read More
Time To Tame The Ad Tech Beast: Current Fragmentation, Inevitable Consolidation And The Rise Of The Data Marketing Suite
Will Margiloff is CEO and Founder of IgnitionOne . Here he discusses the current fragmentation in the online advertising landscape, why con...Read More
Their Most Embarrassing Photos: How Our Pros Got Their Start
We’ve been talking all week about how to take better pictures that sell. And I sent you stories from both Shelly and Lise, two of iStockphot...Read More
How I Fell Into Microstock Photography and Made it Pay Off
You could say Shelly Perry was a reluctant photographer. While she loved the idea of photography as a hobby, she had no idea how to make a l...Read More
This Racy Photo Sells, But It’s Not Her Best Seller
This photo is a little racy, but it sells: It’s not her sexiest shot. Nor is it her best seller. Still, I asked professional stock photog...Read More
Yuzo Tanaka Discusses The D.A.Consortium Partnership With Adnetik, As It Launches Its New Trading Desk In The Japanese Market
Mr. Yuzo Tanaka, Executive Officer, D.A.Consortium Inc. ( DAC ) talks about the recent launch of DAC’s ‘Trading Desk’. Here he discusses the...Read More
Alenty Looking To Address Ad Visibility And Message Recall With Its Measurement Solution; Helping To Bring Brand Spend Into The Display Channel
Laurent Nicolas is Founder and CEO at Alenty , a measurement vendor specialising in ad visibility for both DR and Brand digital buyers. Her...Read More
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Schools Have More Severely Disturbed Students– What ‘s A Teacher To Do? Word Count: 1094 Summary: Teachers and Counselors: Does it seem to y...