Navigating The Dutch Display Eco-System

Having produced the display eco-system map for Europe, Improve Digital is now looking to do some localised versions. First up is the Dutch market. It does look very similar to the European map – but local players are noted on map particularly in the ad network bubble. The Dutch market is relatively small compared to the France, Germany and the UK. According to IAB Europe figures, it’s worth about £250 million – but is considered one of the more advanced markets. There is a lot of innovation there – compared to Europe as a whole – and is producing a lot of companies who are purely focused on the automated space. Navigate your way around the Dutch display market – and guess who’ll get bought or who’ll go bust.