Alex Littlejohn, President APAC, Adconion Media Group Discusses DDPs, Ad Networks And The Importance Of The Service Layer In APAC

Alex Littlejohn is President APAC of Adconion Media Group. Here he discusses how its recent restructure meant the launch of Joost and Adconion Direct their digital distribution platforms (DDPs). He also talks about how automation has brought innovation to the ecosystem and stresses that the importance of the service layer is still key.
Can you give an overview of the Adconion Media Group and its offering in Australia and across the APAC region?
Adconion Media Group is an integrated digital services and distribution company providing the corporate infrastructure and holding company services for all of our entities: Adconion Direct, Joost, RedLever and Adconion Platform Services.
We were founded in 2005 in Germany, employ over 500 people worldwide and operate out of 16 offices in eight countries.  Globally we reach 325 million unique users or one quarter of the total global Internet population every month. (comScore March 2011).
Our goal has always been to connect advertisers, brands, publishers and content owners with the right audience at the right time and across multiple devices using our proprietary optimization and targeting technology as well as specialized expertise within each business unit.

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