Welcome to the sixth edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space, media optimisation and beyond with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Nigel Gilbert, Head of Orange Ad Market. Here Gilbert talks about the the evolving European media-buying space, the future of the ad network model and what third-party ad buyers will need to do to survive as agencies move into the ad net layer. So that you get all future episodes, you can subscribe to TraderTalk here.
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