Showing posts with label Behavioral Targeting. Show all posts
Showing posts with label Behavioral Targeting. Show all posts
Struq's Andrew Morsy On The Company's Place In The Eco-System, Its Relationship With Agencies, & Staying Ahead Of Retargeting Commoditisation
Andrew Morsy is Sales Director at Struq. Here he discusses the Struq personalised targeting solution, the company’s relationship with agenc...Read More
Euro Round-Up: Publicis And Dentsu Split With Buyback; Google Safari Tracking Muddying The Privacy Debate; And Skype Inventory In The Microsoft Ad Exchange
Publicis Buyback Ends Dentsu Partnership French advertising group Publicis has bought back 18 million of its own shares from Japan’s Dentsu ...Read More
Euro Round Up: Criteo To Hit $400 Million In Revenue This Year; StrikeAd Informs On Mobile Ad Tracking; Hi-Media UK Inks New Deal With Thomas Cook
Criteo To Hit $400 Million In Revenue This Year Criteo has become a colossus in the European ad tech space. The French company, founded by J...Read More
Tribal Fusion's Doug Conely Discusses The Post View Window; Suggests Moving To Weighted Or Linear Attribution
Doug Conely is Senior Director, Global Data & Targeting at Tribal Fusion . Here he responds to a recent PostView coulmn , and argues th...Read More
The PostView: Why ‘Perfect’ Efficiency Will Not Be Good For All
The PostView is a new coulmn written by senior execs working in the European online advertising industry. Like it or not we live in world wh...Read More
Jeff Wood, CEO Of aiMatch, On Being A Sell-Side Ad Serving Yield Management Platform, Simulation-Based Forecasting, Data Visualization & Recent Deal With CyberWing Japan
Jeff Wood on aiMatch , its presence in the Australian and wider APAC region and its sell-side ad serving platform for display, mobile, video...Read More
Bharad Ramesh, Regional Executive Director, Strategic Operations & Trading, Asia, Starcom Mediavest Group On The Evolving Media Buying Landscape in APAC
Bharad Ramesh is the Regional Executive Director, Strategic Operations & Trading, Asia for Starcom Mediavest Group. Here he discusses h...Read More
Yuzo Tanaka Discusses The D.A.Consortium Partnership With Adnetik, As It Launches Its New Trading Desk In The Japanese Market
Mr. Yuzo Tanaka, Executive Officer, D.A.Consortium Inc. ( DAC ) talks about the recent launch of DAC’s ‘Trading Desk’. Here he discusses the...Read More
GlibHippo's Josh Mortensen Gives Some Insight Into The German Sales House, The Critical Role It Will Play In The Adoption Of RTB In Germany, And Why The Model Is The "Mittelstand" Of German Online Advertising
Josh Mortensen is Founder and Managing Partner at GlibHippo – a sales house based in Germany. Here Mortensen discuses the German sales pro...Read More
Ari Paparo Discusses The AppNexus App Marketplace And Its Value To Ad Tech Partners And AppNexus Users
Ari Paparo, SVP, Product Management at AppNexus, discusses the AppNexus App Market and its value to the ad tech eco-system. Can you give som...Read More
John Snyder Discusses The Grapeshot Offering And Why Context And Relevance Is Still Critical To Delivering Performance In Display
John Snyder is CEO of Grapeshot – a real-time contextual targeting specialist. Here he discusses the Grapeshot proposition, how it can he...Read More
Damian Scragg Discusses The Evidon Proposition In Europe And How It Can Help With Compliance Around The ePrivacy Directive
Damian Scragg is the Managing Director, UK, Evidon. Here he discusses the Evidon proposition in Europe and how its solution can help compan...Read More
View The Google And Weborama ATS Paris Presentations
Both Google and Weborama delivered key notes at the recent ATS Paris . Jerome Grateau, Head of Media Platforms, SEEMEA at Google, focused ...Read More
Matthew Hunt, Managing Director, Adconion UK, Gives An Ad Net Perspective On The Evolving UK Display Space
It’s fair to say that the digital sector is one of the few industries that are faring pretty well despite the current tough economic times. ...Read More
After His Appearence At ATS Paris, Yann Le Roux Gives His High-Level View On The Growing Data-Driven Display Marketplace In France
Yann Le Roux is the Co-Founder at Matiro. After his appearence at ATS Paris, Le Roux gives a high-level overview on the growth of the data-d...Read More
The Dennis Buchheim ATS London Keynote
Dennis Buchheim, GM, Scale Display, Microsoft Advertising (MSA), delivered a keynote at the recent ATS London . In his address Buchheim dis...Read More
Nick Gill, Commercial Director, Marin Software, APAC On Search, Display, Retargeting, Managing The Attribution Models & The Rapid Growth Of The Australian Market
Nick Gill Commercial Director for Marin Software, APAC on their recent launch into the Australian market. He discusses how their expansion ...Read More
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Schools Have More Severely Disturbed Students– What ‘s A Teacher To Do? Word Count: 1094 Summary: Teachers and Counselors: Does it seem to y...